People wonder about the Return on Investment they're getting out of test automation, but the focus is always on the cost rather than the holistic impact. Starting with the somewhat straightforward calculation you can make about cost, Marcus will walk through how you can start to view test automation as a deeply impactful process, offering not just a "return" but a level of transformational confidence in your software that you can't find anywhere else. Drawing on years of direct experience, as well as extensive interactions with Sauce Labs customers, this presentation will change your question from "what's the ROI?" to "how could we ever have lived without test automation?"