The Future is Mobile

Written by: Electric Bee
2 min read
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You’ve read the stats and heard the commotion – the future is mobile.
According to Gartner, by 2017 80 of consumer engagement with brands will occur on mobile devices.
What does it all mean? If your business isn’t mobile, it isn’t fully functioning.
For example, look at international retailer, and traditional brick and mortar business, Target: In Q4 of 2014, 40 of all digital transactions were made on mobile devices. “We call it bricks-and-mobile…” said Jamil Ghanie , Target’s VP of enterprise strategy.
The unprecedented growth of the mobile market is constantly shrinking mobile application delivery cycles, which is causing immense changes and pressures to the software development/delivery function of all businesses. As companies try to keep up with (or remain ahead of) the innovation curve, one of the main drivers to align with evolving consumer demand is the ability to automate and accelerate the release of quality software faster in the wake of more iterative and Agile practices.
To do a deeper dive on the topic, general manager Prathap Dendi explores continuous delivery and the explosion of mobile development in this recorded interview with Josiah Renaudin on Key highlights include Prathap explaining how to apply the lessons learned from mobile app development elsewhere, plus the most exciting trends happening now and looking forward.
Listen to the interview:

You can also read the full article
1 Source: Gartner Says 4.9 Billion Connected “Things” Will Be in Use in 2015, press release: November 11, 2014

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